Tips for Launching Your New Product

November 8, 2019 by Amy Boehnert Leave a Comment

Right now we are working on launches for two clients. One is launching a live event and the other is a new physical product. Now I love a good launch because they are an outward sign of momentum, ... READ the POST

Filed Under: Small Business Marketing Strategy Tagged With: Launching a New Product, Social Media Marketing

Happy Monday! Bring on the week! When you feel li

This morning, I was listening to @alisonjprince ‘s excellent podcast for e-comm business owners. She interviewed a lady who sold over 1,000 blankets at $150 each last year. She went from 0 to $150,000 in sales in a year (!)

She was so casual about what it took. She posted to different social media platforms, and one worked better than the rest for her business-TikTok.

In her story, she shares that at first NO ONE was watching or interacting.
It took a while for anything to hit.

Then her first video went viral.
Sales followed.

She is not a perfectionist about how she creates Tik Toks or reels...She just does it.

She just did it at first, but had no idea that would lead to her six figure business.

Got me thinking...what would we all do if we knew it would work?

Reach out to that influencer?
Make the video?
Send the email?

Probably we would do more if we had more confidence that it would work.

When it doesn't work at first, it feels like a waste of time. And not fun to put yourself out there.

Brian Tracy has a line in one of his books "What would you dare to dream if you knew you could not fail?"

If you are feeling brave enough to share, please let me know your answer!

🇺🇸...o're the land of the free and the home

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