After working with Facebook ads for nearly four years, I will say it…
Facebook ads can tough.
Facebook ads can be expensive.
It feels good to launch Facebook ads, but you can be disappointed if the campaign doesn’t go as planned.
But done correctly, they can drive traffic, sales, and visibility for your business. How can you maximize your money and efforts with Facebook ads?
Start with Warm Traffic
If you are trying to make a sale through ads, start with WARM traffic.
Getting a “buy” from Facebook ads is easier if you target your current email list, retarget visitors from your website, and/or advertise to your Facebook fans.
Stand out with Graphics
Lift your visibility with custom, interesting images. If you are grabbing an image off of a
stock photo site and using it directly into your campaign, well you are living in 2011!
Those days are gone, and to catch attention, your images have to be custom made and interesting.
We use custom made images for both Facebook marketing (daily posts) and Facebook ads.
Promote Posts Rather than Boosting
Use “boosting” posts sparingly, if at all. I know, I know, it is SO EASY, but it really does not pay off. Since the post “boost” was initially started, it has never produced the same results as promoting a post through the ads manager.
Facebook provides nearly instant traffic through targeted traffic, which is hard to beat. If you want my team to help your business, click here to see if our services would be a good match.
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