This morning If you looked at your bookshelves right now, what is the percentage of books you have purchased, but haven’t read yet? Or your Kindle library? Heck–even your Audible library??
I bet you even have a few digital courses that you purchased with the FULL intention, fire-in-the-belly-readiness to complete, but you haven’t had the time to get around to that…
This is a SHAME-FREE zone, so I am not casting stones here!
You should see my “shelves” of unread, uncompleted titles!
What is it that makes us so willing to pay for things that we may not complete?
Oftentimes, the action of “buying” the book, guide, course…feels like you are making progress in the right direction.
But as we know, you can buy as many personal finance books as you like, but if you don’t read them and change your behavior, nothing changes.
With your business, you *know* what your prospect or customer needs in order to be successful, and part of your job is to figure out how to take them beyond the “buying” phase to the “success” phase.
For some of you, it could be an attentive on-boarding process, for others, it could be consistently following-up to ensure your client is getting the results they want.
Anyone who has been in business for a while, knows that the “sale” is just the beginning, and often it is your attention, on-boarding and follow-up that will be the difference in the client being successful or not. It is the next phase which determines if your client will stay around, and if they will refer your business to others.
If clients purchasing, then over time, quietly moves on, have a look at your systems.
Then have a look at the clients who have been wildly successful.
▶️What did they do differently?
▶️Could you make this part of your process?
Clients are typically MOST optimistic about working with you once they have made the decision to do so.
How can you capitalize on this positive energy, and keep it going so that your client reaches their success?
XOXO, Amy
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