Google Ranking – Why It Matters To Your Business

As a business owner, your primary goal is to increase your bottom line. There are two ways to go about this. First, you’d want to build a loyal army of consumers around your business by consistently delivering quality goods or services. The other way to achieve that goal is to get new customers.
In today’s marketplace, the most convenient and efficient way to reel in new customers is to establish an online presence through your own website. However, simply having a website, even a well-designed one with all the bells and whistles, is just one step in a larger process. If you have a website, you have to promote it so that consumers can find it, visit it and learn more about your business and offerings. But how and where do you promote your website?
Remember the last time that you wanted to know where the best pizza place in your city is? Or the last time that you wanted to find a reputable auto mechanic to check your ride? How about the last time that your kid needed help about his term paper about the Founding Fathers? It is highly likely that you Google-d the answers.
In the same manner, today’s consumers turn to the search engine to find out more about the products or services that they want to get. They search for reviews from past customers. They check the prevailing prices as well as dealers who offer the best prices. They visit the website of businesses to check their offerings and know more about these companies.
The long and short of it is that you want prospective customers to find you on Google. And the way to do that is to have a good Google ranking.
When you type in a query on search engines, these will retrieve relevant websites which are ranked based on their relevance to the keywords used by the person searching.
Your goal here would be to land on the first page, ideally on the number one spot. The reason behind this is that most people rarely go beyond the first page of search engine results pages. But how do you achieve this result?
With the help of an SEO expert, you need to find the best keywords to build a campaign around and implement a variety of strategies including optimizing your website and publishing relevant and usable content.
Do take note that landing on the top spot of search engine results pages is not your end goal. It is just the initial step to enticing your target customer to look at your website. If you have managed to get customers to visit your website, you still have to work on making them stay on your website, explore its pages, and even purchase products and services from you.