As business owners, one of our main goals with marketing is to communicate “social proof” to our prospective clients and customers. Over the past year, I have restarted using an old school tool for ... READ the POST
What makes a campaign “HIT”?
We are one week away from launching a campaign for a client, and I can feel in my BONES how great it will be. From the beginning where it will start on a smallish scale, then it is easy for me to see ... READ the POST
Improve your Copywriting in Marketing
This bumper sticker, journal cover, t-shirt and tagline has gotten a lot of traction over the past couple years. “You can sit with us” says: you’re okay and you’re welcome. And not only sit, but ... READ the POST
How to Boost Retention and Referrals
This morning If you looked at your bookshelves right now, what is the percentage of books you have purchased, but haven’t read yet? Or your Kindle library? Heck--even your Audible library?? I ... READ the POST
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