While Facebook has succeeded in becoming a social hangout of sorts online, it’s also important to see how much power you can have at your fingertips if you consider the different ways that you can use this social media site to drive traffic and sales.
Here are a few Facebook Advertising features that are truly worth studying and making use of, so that your business can reach exactly the people you need to connect with and transform them into loyal paying customers.
Custom Audiences.
You can target your email list, your fans, and fans that look like your current fans and email list. You can also retarget people who just spent 10 minutes on your website. Custom audiences allows you to pursue warm traffic with ads.
Life events targeting
As a user, you’re sure to have seen life event posts from your friends (or posted a few yourself). You could have gotten into a relationship, bought a new house, gotten married, celebrated your parents’ renewal of wedding vows, adopted a new pet, and so much more. These bits of information don’t go unnoticed by Facebook; its Life Events targeting option will help connect you to people who may be in need of, or want, your products or services.
Purchasing behaviors targeting
If you’re a supplier of superfoods, you can find fitness enthusiasts, whole food advocates, yoga practitioners or foodies through Facebook. Similarly, you can use this capability to find website owners who need design services, if you’re a graphics professional.
The possibilities with Facebook advertising are remarkable, and get better every year! If you would like my team to begin doing Facebook ads for your company, click here to see if we are a good match for your business.
Leave a Reply