SEO For Business: The Do’s And Don’ts

So how many algorithm updates are there now? The last time you looked online, was it Penguin three point something or rather, or was it Panda four? And didn’t you hear something about a pigeon or bird of some sort for local search?

It’s confusing to pin down which species of animal Google has released for its latest algorithm update — all in an effort to polish its search results. It’s confusing for two reasons: one, you don’t have the time to be in touch with such information because you’re busy running your business, and two, you might not have the patience to learn the intricacies of mastering search engine optimization (SEO).

But here’s the kicker: SEO for business is essential. You cannot do without it because your competitors are doing it and it gives your company online visibility. So you need to know about it. Even if you were using a digital marketing agency to implement your campaigns, you’d still want to be in the know because it could make or break your business.

To get you started, here are the dos and don’ts of doing SEO for your business.

• Do create awesome content – And by “awesome” we mean doing relevant, engaging, and informative articles, videos, and other visually rich content. You may be using the right keywords or long tail keywords but if your content isn’t attracting enough attention (and retaining them), your SEO efforts may fall short.
• Don’t stuff your content with keywords – Bad idea. Keyword stuffing will not only read like crazy on your website, your social media pages, and other online sources, but it will also get your site penalized.
• Do shareable content – One of the best ways to get more reach is to produce content that can be passed on from one user to hundreds (or thousands) of users. This isn’t just for your Facebook or Pinterest or Twitter posts. This also applies to your blog content, which you can promote on your social media pages. And did we mention this strategy also builds up organic links?
• Don’t underestimate the value of hiring an “extra pair of hands” – When doing SEO work for your business, you’ll want all the expert help you can get. For example, social media campaigns need to be innovative, and posted at the right times and on the right platforms so that your business gains positive results. When you have consultants guiding your SEO strategies, you’ll get more edge over your competitors.
• Do optimize your site – If users cannot view your website on their smartphones and tablets, you may lose potential customers.