Last week I will hit 150 consecutive days of working out for 30+ minutes and burning at least 400 calories every single day. (Thank you for the motivation, Apple Watch!)
Like that famous Seinfeld productivity story once I was on a “streak,” I did not want to break it. Since September when this started, it has meant getting creative at times–woken up at 3:00 a.m. to get my workout in before an early flight or staying up late doing burpees, kettlebell swings and squats, just to keep my streak going. (Most days though, I just do it when I wake up so that I don’t have to think about it!)
In our businesses, it is often helpful to identify the habits that will result in more revenue and PROFIT! In time, these habits will become who you are as a business owner.
Here are some Marketing Habits that will have an impact on your bottom line:
1. Review your Online Analytics
Over the years, I have become a Google Analytics user. It is a free service that allows you to see all of the traffic on your site, and what people do once they are on your site.
If you are just starting out, let me share a few things that are helpful to monitor in Google Analytics. In general, you will want to watch overall traffic numbers (this is the first page of your dashboard) and you will also want to keep an eye on “Acquisition” and “Behavior.”
Acquisition will show you how all of your traffic arrived on your website–social media, ads, Google search, paid Adwords, directly, emails, etc. You can also see how long they stay on your site, which is quite handy.
Then hop over to the ‘Behavior’ tab. This is slightly more tricky to understand, but you can see the behavior flow on your website. When people find you through blog articles, where do they go next?
There is SO MUCH MORE you can do on Google Analytics, but this is a good place to “dip your toe in the water” for understanding your website traffic.
Now that you understand your online traffic a bit more, now we’re going to focus on a habit that is important for bringing in more people and sales.
2. Have a way to bring in new customers or clients that is working in the background.
When I have consulting sessions with prospects or new clients, almost all of them come to me because they have done as much as they know how to do with marketing, and they are ready to grow.
These business owners are NOT starting from scratch, they are not brand new to business or marketing. They often have a schedule of promotions planned, but they don’t have a method in place to consistently advertise and bring in new prospects or customers.
And this is important. You want to continuously “stock your pond” that you can “fish” from later on. Your prospect may take months or years of “warming up” with valuable content. This just means you have to be deliberate about getting new people into your funnel, and not tapping the brakes. For most businesses, this means that you need to have advertising on continuously.
I am partial to online ads (Facebook and Instagram) because they are currently less expensive compared to all other forms of advertising. But you can also run Google Adwords, direct response mailing, etc.
(Here is an ad I am running this red hot minute for our real estate social media templates.)
The point is–always advertise. Even when you don’t want to spend the money. It will save your bacon down the road.
3. Lastly, all businesses should be actively engaged in consistent email marketing.
I had clients this week travel to meet a prospect that could lead to a MASSIVE deal that all started with a MailChimp email we sent out weeks ago.
How great is that? How easy is that?
In 2020, email marketing is non-negotiable. Remember I am not asking you to make a video on Tik Tok, or to post a selfie on Snapchat…just to send emails that will be helpful to your customers and prospects. Consistently.
I have used MailChimp, Active Campaign, and loads of other email services while working in client accounts. My favorite email service for my business, and companies with under 20,000 subscribers is ConvertKit.
ConvertKit has nice visual funnels, automations, and the options within the email editor (read: it is easy to add buttons, images, quotes) and I like the way the emails look.
Action step! If there is something on this list that is not part of your weekly schedule, let’s turn that into a habit. How could you schedule time to make it a priority?
Cheering you on,
Amy
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