Recently I ran Pinterest Ads for my e-commerce company and quickly saw what all the buzz is about–traffic started pouring in. Seriously. I ran through my daily budget in less than an hour. As a veteran Facebook advertiser, I haven’t seen activity like that since 2011.
Traffic was rolling in, but my Pinterest account was not exactly prepared for all the new guests. That Pinterest account was created a long time ago because I knew I needed it, but just never gave it much care or concern. An afterthought, really.
So my friends at PinRight did one of their epic Pinterest Shakedowns on this e-commerce Pinterest account. Their team provided so much outstanding feedback on this account, and I would love to share it with you if you are looking to upgrade your Pinterest presence.
Here are some of the top things I learned from the PinRight team:
- Your boards do not all have to be about your exact niche.
If you have an e-commerce site selling tea kettles, you can also include boards that focus on travel, food, women’s fashion. That one still seems a bit odd to me, but you’ll see many of the Pinterest powerhouses do this exact thing. They have many avenues to bring you back to their site.
As you are building new boards, keep them secret until your board is stocked.
The Pinright team recommended at least 25 pins per board, so you should start new boards as secret until they have 25 images or more in the board. Make sure to set the board up as secret because once it is published, it can’t be turned to “secret” mode again.
- Be sure to thank people who repin your images.
As a way to express thanks, you can comment back to people who have repined your images to say thanks. It is an easy and kind way to establish a connection.
- Make sure that your logo is correctly sized.
You might not be able to tell that anything is wrong, but if you are posting and commenting, you will notice that it looks a little off.
- Name your boards phrases that people would search
Try to align your board names more closely to the categories that are offered in Pinterest. So let’s say that you are feeling pretty clever and name your quotes board “WORD.” You may not be found very easily. Change that board name to something with “quotes” in it, and you’re in business!
It takes a lot for me to love a new social platform, but Pinterest is easily a heavy contender to Facebook for driving traffic to your website. I have been a Facebook advertiser for four years, and I am falling HEAD OVER HEELS for Pinterest. The traffic and sales potential cannot be underestimated.
If your business could use more traffic and sales from Pinterest, head over to PinRight for expert Pinterest Marketing reviews, courses, tips and management.
This week implement one of these strategies on your Pinterest account, and let us know the results you saw.
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